Digital Marketing Management (Graduate Certificate)

18 Credit Hours

This program is offered by the Walker School of Business & Technology.

For information on the general requirements for a certificate, see Certificate Program Policies and Procedures under the Academic Policies section of the university catalog. Special waivers for the prerequisite courses may be granted by the Head of Department during the application process, for those who have had either prior studies or relevant professional experience in marketing communications.

Program Description

The graduate certificate in digital marketing management is for students who have a background in marketing and are interested in obtaining specific expertise in the growing field of digital marketing. Students will be equipped with the critical skills to be proficient in executing effective digital marketing strategy.

Learning Outcomes

Students will be able to:

• Create digital marketing strategies that align with larger marketing objectives.
• Critically analyze the appropriateness of each of the major digital marketing channels (i.e. paid, organic, affiliate, social, email and mobile applications etc.) against marketing strategies.
• Develop, evaluate and execute a comprehensive digital marketing strategy and plan.
• Measure and evaluate digital marketing efforts.
• Describe the latest digital marketing technologies.
• Articulate the ethical impact of digital marketing efforts.

Requirements

The 18 hours required for this certificate include the following courses:

• MEDC 4110 Media and Digital Culture (3 hours)
• MRKT 5720 Promotional Management (3 hours)
• MRKT 5740 Management of Digital Marketing (3 hours)
• MRKT 5895 Marketing Analytics (3 hours)
• MRKT 5750 Management of Social Media (3 hours)
• MRKT 5790 Digital Marketing Strategy (3 hours)

Note: Courses listed above may require additional prerequisites.

Admission

An application for admission to Graduate Certificate programs is required, since it graduates will earn an academic credential from Webster University.

The first step is to complete Webster University’s online application. Applicants should select the International Campus (Geneva) and submit the application electronically.

There is an application fee, yet applicants for this Graduate Certificate can enter the 4-letter code “GENE” to waive the application fee.

The required supplemental documents can be sent by email to graduateadmissions@webster.ch.