Digital Marketing Management (Graduate Certificate)

Graduate Brochure
This program is offered by the Walker School of Business & Technology, as part of its new portfolio of Executive Education programs.

Program Description

The graduate certificate in Digital Marketing Management is for experienced professionals who have a background in marketing and are interested in obtaining specific expertise--and an academic credential--in the dynamic field of digital marketing. Participants will be equipped with the critical skills to be proficient in conceptualizing, executing and assessing the impact of effective digital marketing strategies.

Download Brochure PDF

Learning Outcomes

Paricipants will be able to:

• Create digital marketing strategies that align with larger marketing objectives.
• Critically analyze the appropriateness of each of the major digital marketing channels (i.e. paid, organic, affiliate, social, email and mobile applications etc.) against marketing strategies.
• Develop, evaluate and execute a comprehensive digital marketing strategy and plan.
• Measure and evaluate digital marketing efforts.
• Describe the latest digital marketing technologies.
• Articulate the ethical impact of digital marketing efforts.

Requirements

The 18 academic credits (U.S. format) required for this certificate include the following six courses (3 academic credits each) over three modules:

Module 1
• MEDC 4110 Media and Digital Culture 
• MRKT 5740 Management of Digital Marketing

Module 2
• MRKT 5895 Marketing Analytics
• MRKT 5750 Management of Social Media

Module 3
• MRKT 5720 Promotional Management
• MRKT 5790 Digital Marketing Strategy

Note: Courses listed above may require additional prerequisites.  Special waivers for the prerequisite courses may be granted by the Head of Department during the application process, for those who have had either prior marketing studies or relevant professional experience in marketing communications.

Format

The program is designed for working professionals, delivered in combinations of regular weekday evenings (2 per week on average over about 6 weeks of each module) and some Saturday seminars (typically 2 per module).  The calendar of class sessions and seminars will be posted here online, in early January 2020, with the first evening sessions beginning on the week of March 23, 2020.

Admission

An application for admission to Graduate Certificate programs is required, since successful graduates of the program will earn an academic credential from Webster University and become university alumni.

The first step is to complete Webster University’s online application. Applicants should select the International Campus (Geneva) and submit the application electronically.

There is an application fee, yet applicants for this Graduate Certificate can enter the 4-letter code “GENE” to waive the application fee.

The required supplemental documents can be sent by email to graduateadmissions@webster.ch.