Marketing

The Marketing certificate offers specialized courses in pricing, promotion, and the distribution of products and services to the consumer. It consists of courses in marketing as well as in accounting, economics, and management.

Course Requirements

9 credit hours requisite courses

These courses may either be taken at Webster University or transferred.

ACCT 2010 Financial Accounting (3 hours)
MNGT 2100 Management Theory and Practices (3 hours)
ECON 2020 Principles of Microeconomics (3 hours)
18 credit hours marketing core courses

These courses must be taken in residence at Webster University.

MNGT 3500 Marketing (3 hours)
MNGT 3510 Advertising (3 hours)
MNGT 3550 Public Relations (3 hours)
MNGT 4330 International Marketing (3 hours)
MNGT 4570 Marketing Research (3 hours)
MNGT 4920 Marketing Strategies (Overview) (3 hours)