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Course descriptions
COMMUNICATION & JOURNALISM
ADVT 1940 Introduction to Marketing Communications (3)
Students learn the major communications tools available to promote a product or service to target customers. In the course students learn marketing communications definitions, concepts, and theories of promotional communications and the tools utilized—both traditional approaches and emerging technologies.
ADVT 2910 Writing for Advertising (3)
ADVT 4200 Nedia Planning, Buying, & Selling (3)
Broadcast Journalism courses:
BJRN 2410 Introduction to Radio-TV Journalism (3)
Students learn the basics of broadcast news, broadcast style writing, and the problems and challenges of electronic reporting. Lab time is required at a radio station. Prerequisite: JOUR 1030.
BJRN 2410 Introduction to Radio-TV Journalism (3)
BJRN 2600 Introduction to Digital Journalism
BJRN 2850 Radio-TV News Reporting
BJRN 3150 Topics (1-3)
Journalism courses:
JOUR 1030 Fundamentals of Reporting (3)
Students learn the basic forms and techniques of modern journalistic writing. Students write both simple and complex news stories and are introduced to feature writing and other specialized story forms. Basic word processing skills and competence in diction and grammar are required.
JOUR 2140 Advanced Reporting (3)
JOUR 2170 Copyreading / News Editing (3)
JOUR 2300 Journalism: Layout & Design (3)
JOUR 3130 Feature Writing (3)
JOUR 3150 Topics in Modern Media (1-3)
JOUR 3300 Newspaper Production Workshop (2-4)
The course forms the center of the journalism curriculum. In it students learn to apply the journalistic theories, principles, and techniques they have learned in the classroom to newspaper production. Theories of journalism are tested and refined by the everyday practice of getting out the campus newspaper. Students meet several times during the week to gain firsthand experience in developing the skills necessary to produce a readable and attractive publication. Students are required to work a minimum of five hours per week on production of the campus newspaper. Prerequisite: JOUR 2140, JOUR 2170, JOUR 2300, or permission
JOUR 4380 Nagazine Journalism (3)
JOUR 4390 Magazine Production (3)
Media Communications:
MEDC 1010 Introduction to Mass Communications (3)
Students learn the history, development, and impact of the mass media, including print, photography, film, radio, and television and digital media. The course focuses on communication theories and research, media systems, structure and ethics, the relationship between the media and society, and future directions in media communications.
MEDC 1050 Introduction to Media Writing (3)
Students learn the basics of media writing formats, the style, structure, and techniques involved in print journalism, scriptwriting, advertising, public relations writing, critical writing, and writing for the computer screen.
MEDC 1500 Applied Media Aesthetics (3)
Students learn the basic aesthetic principles involved in the production of visual media by analyzing the various audio and visual stimuli that become elements of photography, video, or film forms; their nature; how these elements function individually and together; how they may be used creatively; and how a viewer may perceive them. Students learn the aesthetics of light, color, space, time, motion, and sound. Prerequisite: EPMD 1000.
MEDC 1630 Media Literacy (3)
Students learn to systematically decode, evaluate, and analyze information conveyed through the channels of mass communication. They learn the process, language, and effects of the media and develop a critical awareness of messages conveyed through channels of mass communications, as reflected in children's programming, advertising, journalism, and political communications.
MEDC 2200 Ethics in the Media (3)
Students learn the ethical considerations applied to journalism, broadcast journalism, photography, audio, film, video, interactive digital media, the internet, public relations, and advertising. Students learn to analyze the ethical dilemmas facing media professionals. Prerequisite: MEDC 1010.
MEDC 2490 Media Externship (1)
MEDC 2800 Cultural Diversity in the Media (3)
Students learn how media portray images, messages, and impact regarding race, gender, class, and sexual orientation, and how groups that are marginalized in the media affect the economics and history of the industry. Students investigate the multiple ways that they have learned about cultural diversity through personal reflection, formal education, and the media.
MEDC 3150 Topics (1-3)
These courses are offered periodically to feature topics in media and journalism not covered by regularly offered courses. Prerequisites may vary with the topic. May be repeated for credit if content differs.
MEDC 3190 Introduction to Media Research (3)
Students learn qualitative and quantitative media research methodologies, including content analysis, focus groups, and field research. The course provides strategies and methodologies for examining the process and impact of the media. Prerequisite: MEDC 1010.
MEDC 3260 International Communications (3)
Students learn the philosophy, process, problems, and potentials of communication across cultural boundaries by studying the interrelationships between communications and social, political, economic, and cultural factors that affect international communications. Cross-listed with INTL 3260. May be repeated for credit if taken at international campuses.
MEDC 3850 Television: A Critical Study (3)
Students learn how the medium of television affects human thinking and behavior within the context of American culture. Students investigate and study questions elicited through reading, discussion, and research. Prerequisite: MEDC 1010.
MEDC 4100 The Law and the Media (3)
Students learn the specifics of First Amendment freedoms and the laws that restrict or regulate the flow of information in American society, libel and privacy torts, information access problems, shield laws, broadcast regulation, copyright laws, and constraints on political communication and advertising. Junior or senior standing is advised.
MEDC 4110 Media & Digital Culture (3)
MEDC 4500 Political Communications (3)
MEDC 4610 Readings in Media Studies (3)
MEDC 4620 Senior Overview (3-6)
Provides an opportunity for seniors to demonstrate their proficiency in a selected area or media. The student assumes responsibility for the production of a project under the direction of a faculty member. Projects may include an exhibit or a thesis. Prerequisites: senior standing, acceptance into the major through portfolio review, and permission of the instructor.
MEDC 4950 Professional Media Practicum (3-8)
Provides an internship placement that offers supervised professional experience in audio production, broadcast and print journalism, photography, public relations and advertising/marketing communications, interactive media, animation, video and film. In addition to field placement, students attend regular seminars and write observations and analysis of their internship experience. Prerequisites: Students generally do internships during the senior year after initial portfolio review and must have permission of advisor and instructor. (Students may earn no more than a total of 8 credit hours for internships during their program at the University.)
Public Relations courses:
PBRL 2920 Writing for Public Relations (3)
Students learn the writing skills of public relations by adapting writing style and format to specific stakeholders and to a variety of public relations situations. Students examine professional copy and produce their own writing for inclusion in their portfolios. Each student receives instructor's critique of his or her writing and has a chance to critique fellow students' work. Prerequisites: MEDC 1050, JOUR 1030, and PBRL 2100.
PBRL 3150 Topics (1-3)
Scriptwriting courses:
SCPT 2900 Scriptwriting (3)
Students learn the style, structure, and narrative devices employed in scriptwriting for film, television, radio, and multi-image. Emphasis is on the process of scriptwriting, from treatment to final script. Narrative techniques, style, structure, and format are considered. Prerequisite: MEDC 1050.
SCPT 3150 Topics (1-3)
Speech Communication courses:
SPMC 1040 Public Speaking (3)
SPMC 2200 Group Communications (3)
SPMC 3150 Tipics in Communications (1-3)
SPMC 3500 Presentations for Media Professionals (3)
SPMC 3550 Communiation Strategies for Professional Settings (3)
ELECTRONIC & PHOTOGRAPHIC MEDIA
Audio Production courses:
AUDI 1000 Audio Production I (3)
Students learn the basics of audio recording, tape editing, sound mixing, selection and mixing of music, and special effects of audio production. Students are expected to work independently in the audio studio. Prerequisites: MEDC 1010 and EPMD 1000 or permission of instructor.
AUDI 2000 Audio Production II (3)
Continues and expands the concepts and techniques presented in Audio Production I. Students learn advanced stereo audio production, both in the studio and on location. Prerequisite: AUDI 1000.
AUDI 2100 Radio Production (3)
AUDI 2300 Pro Tools (3)
AUDI 3000 Multitrack Recording (3)
AUDI 3100 Audio Field Production for Visual Media (3)
Audi 3150 Topics (3)
Audi 4000 Music-Recording (3)
AUDI 4200 Jingles (3)
Electronic and Photographic Media courses:
EPMD 1000 Introduction to Media Production (3)
Students learn the basics of media production using the media tools of photography, film, video, audio production, and interactive media. Students apply these fundamentals by participating in hands-on group projects.
EPMD 2000 Introductory Topics in Media Production (1-3)
EPMD 3000 Intermediate Topics in Media Production (1-3)
EPMD 4000 Advanced Topics in Media Production (1-3)
Film courses:
FLST 1800 Film Appreciation (3)
Students learn the aesthetic and technological elements in motion pictures. The course traces artistic trends and critical theories and focuses on visual imagery, sound, story, acting, and directing to develop a critical framework for appreciating the artistic aspects of film.
FLST 3160 Topics in Film Studies (3)
FLST 3170 Topics in Documentary Film Studies (3)
Interactive Digital Media courses:
INTM 1600 Introduction to Interactive Digital Media (3)
A practical introduction to interactive media. Students learn the concept, information and interactive design, production strategies, technical aspects of production and publication, and practical applications of interactive media in educational, commercial, and public environments. Students create formal design documents that include flowcharts, treatments, scripts, and storyboards. Prerequisite: MEDC 1050 or JOUR 1030.
INTM 2000 Writing for Interactive Digital Media
INTM 3150 Special Topics (3)
Photography courses:
PHOT 0100 Portfolio Review
PHOT 1000 Photo I (3)
Students learn the basic black-and-white photographic skills and the technical aspects of camera operation, light-meter readings, film development, and enlarging, as well as shooting techniques and composition. The course focuses on the visual and communicative aspects of the medium. Access to a 35-mm or 2 1/4 square camera recommended, although not required. Prerequisites: MEDC 1010 and EPMD 1000 or permission of the photography program facilitator.
PHOT 2000 Photo II (3)
Continues development of photographic vision and techniques from PHOT 1000. Students study additional films and black-and-white processes, including the zone system. Prerequisite: PHOT 1000 or equivalent course in basic photography.
PHOT 2040 History of Photography (3)
PHOT 2500 Photojournalism (3)
Students combine practical assignments in newspaper and magazine photography with critical analysis of how photographs produce outstanding news and feature stories. Prerequisite: PHOT 2000 or permission of the instructor.
PHOT 3000 Color Photography (3)
Students continue the investigation of photography at an intermediate level, introducing various color processes and exploring the role of color in photographic imagery. Prerequisites: PHOT 2000 and PHOT 2170.
PHOT 3120 Studio Photography & Lightining (3)
PHOT 3180 Macrophotography (3)
PHOT 3190 Digital Photography Imaging (3)
PHOT 3195 Digital Photography Imaging 2 (3)
PHOT 3760 Photo Reportage (3)
PHOT 4000 Photo Workshop (3)
PHOT 4030 Topics in Studio Photography (3)
PHOT 4190 Topics in Digital Imaging (3)
PHOT 4200 Topics in Color (3)
Video Production courses:
VIDE 1818 Video Production (3)
VIDE 2520 Video Production II (3)
Students build on the technical knowledge from Video Production I focusing on both single-camera and multi-camera production. In this course, students learn specific production skills, concentrating on the finished product, with the opportunity to develop portfolio samples. Prerequisites: PHOT 1000 and VIDE 1810.
VIDE 3060 Advanced Video Production (3)
VIDE 3150 Topics (3)
Offered periodically to feature topics in media and journalism not covered by regularly offered courses. May be repeated for credit if content differs. Prerequisite may vary with topic.
VIDE 3890 Video Post-Production (3)
VIDE 4251 Documentary Video Production (3)
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