Publications
Lee, L. W., Boon, E., and McCarthy, I. P. (2021). "Does getting along matter? Tourist-tourist rapport in guided group activities." Tourism Management, 87, 104381.
Boon, E. and Foppiani, O. (2019). "An exploratory analysis of cross-country biases in expert wine reviews." Journal of Wine Research, DOI: 10.1080/09571264.2019.1614549
Morkunas, V.J., Paschen, J., and Boon, E. (2019). "How blockchain technologies impact your business model." Business Horizons. In press.
Brown, T.E., Boon, E., and Pitt, L.F. (2017). "Seeking funding in order to sell: Crowdfunding as a marketing tool." Business Horizons, Volume 60, Issue 2, March–April 2017, pp. 189–195
Boon, E. , Grant, P., and Kietzmann, J. (2016). "Consumer generated brand extensions: definition and response strategies." Journal of Product & Brand Management, Vol. 25 Iss: 4, pp.337-344